It’s no secret that COVID-19 has presented a myriad of challenges for small business owners, many of whom are operating on razer thin margins to begin with. A recent survey showed that seventy percent of small businesses say that digital business tools – like eCommerce and digital invoicing – have been useful to them during these uncertain times. In this Solvit blog series titled “Solvit Success Stories,” we will be highlighting small business success stories, and how their owners have overcome their unique business challenges.
Celsious – a Brooklyn, New York laundromat you actually want to visit
Founded by sisters Corinna and Theresa Williams, Celsious is a reinvention of the laundromat experience. It features an aesthetically-pleasing interior that includes a barista-attended coffee bar and comfortable places to hang out while you wait for your clothes. It’s the type of place that cultivates community, the type of place that makes you look forward to laundry day. Celsious is a self-service operation that utilizes the most energy-efficient washers and dryers on the market – all of which offer built-in credit card processing terminals, and includes a free dose of eco-friendly unscented laundry powder with every load.
However when COVID hit followed closely by New York’s stay at home order, laundromats were one of the businesses that faced significant challenges. Not to be defeated, Corinna and Theresa pivoted quickly, and switched to a drop-off only service that is currently providing Wash-Dry-Fold and Wash-Dry-Bag services 6 days per week. They also run their website using a popular eCommerce platform and a clean, functional eCommerce template. Their store allows customers to purchase eco-friendly laundry products that they can use at home or on the road, giving customers a way to use their wonderful products while hunkered down during these challenging times.
Once Celsious is able to open back up fully, they will be in a great position for success in the long run thanks to their ingenuity and commitment to keeping their dream alive. If you are interested in dropping your laundry off at Celsious, visit their website to learn more. At Solvit, we hope that this story inspires you to get creative, to start leveraging new technologies to give your business a lift. If you are interested in collaborating with Solvit – your business modernization team – we would love to hear from you and help you modernize your business overnight!